e*Marketing CRM

e*Marketing CRM lets you target return customers with a click of a mouse. Now you can drive sales, increase profits, and build brand loyalty while tracking performance through your e-mail marketing. Plus, you get instant access to Altametrics creative staff and customer care team, who will help keep your ideas fresh and answer questions.

e*Marketing CRM is the most scalable, high-performance web-based software available. Comprised of 4 core applicaitons: E-Mail Marketing (EMM), Gift Card, Loyalty Card, and Online Ordering, e*Marketing CRM is part of the most powerful enterprise class foodservice software solution in the market today.

E-mail Marketing

With e-mail and Internet access now reaching more than 80% of Americans, marketing strategies should contain an online component to drive
sales, profits and build brand loyalty. Why? Because e-mail marketing is more cost
effective, targeted and measurable than traditional media.e*Restaurant CRM auto-
matically sends customized messages to your guests based on customer profiles
or previous purchases. Use e-mail to increase customer visits with specific messages such as new menu item announcements, anniversary specials, and coupons. Also, you can run performance reports to track the effectiveness of your e-marketing campaign.

Gift & Stored Value Cards

Gift card programs are a great way to attract new customers and encourage them to increase their purchases. In 2005, over half of all Americans who received a gift card used it to purchase something they would not normally buy. And they spend more. In fact, gift card-holders generally spend 40% over the face value of their card. CRM can help you launch, track and sustain a successful stored value card program, that comes fully integrated with our e*Restaurant POS system. 

Loyalty Cards

It is easier to sell to an existing customer than it is to acquire a new one. In a recent survey, 45% of consumers said they shopped more frequently at businesses where they are a loyalty program member. Better yet, research shows that increasing sales to your best customers by 10% increases overall profits by 25% to 80%. e*Restaurant CRM gives you the tools to offer exciting loyalty programs, and provides real-time reporting tools that enable you to control accounting and measure the effectiveness of campaigns and incentives.